A healthcare technology company from Leeds, England is getting ready to enter the United states market The company, called Wellola, makes digital software that helps healthcare providers to manage care better and support patients more easily. This idea comes with help from a local business support program in West Yorkshire that guides companies to expand their business into new global markets.
Wellola signed up for the West Yorkshire Business Boost Export Programme in early 2024. This program is run by an organization called Exemplas, and it helps companies find out more customers and healthcare systems in the U.S. The support has given Wellola U.S. market research and connections to people who could buy or use their services in America.
The U.S. is one of the biggest health care markets in the world, and many companies want to grow there because there are so many doctors, hospitals, and health organizations. Wellola’s software can help clinics and healthcare providers with tasks like managing patient records, scheduling, and improving communication between staff and patients.
Leaders of Wellola say the support from the local export program has helped them build confidence to take a big step into the U.S. market. They plan to use what they have learned from the research and business visits to speak with American healthcare buyers and partners. The goal is to show U.S. customers how Wellola’s technology can make healthcare easier and improve results for patients.
Expanding into another country is not easy. Wellola will meet new challenges such as understanding American health care rules and finding the right partners to work with. But the company’s leaders feel confident that they know more about what U.S. doctors and hospitals need.
This effort is part of a bigger trend where health tech companies in the UK try to grow in America and around the world. Programs like the ABHI US Accelerator have been helping small and medium health technology companies from the UK to enter the U.S. market. These programs give companies guidance, mentorship, and access to hospitals in the U.S. that might use their products.
Wellola is in West Yorkshire, where other health tech support work has also happened. Local investment programs and partnerships with healthcare groups help new companies to grow and develop new technologies that can improve healthcare quality for patients. These efforts also help create jobs and support the local economy.
Wellola’s plan to enter the U.S. shows how local technology companies can take small beginnings and aim for bigger markets around the world. By using export support, doing research, and planning in advance, the company hopes that it can become well-known healthcare organization in America for its digital health tools. The step could bring new opportunities for growth, more customers, and stronger partnerships in the future.
The company’s leaders say they want to make a difference in how healthcare works. With new technology and a growing presence in the global market, they hope their tools will help doctors and care providers to give better healthcare to patients in both the UK and the United States.